Consumers Responsible
Consumers Responsible use of alcohol Consumers in focus We actively support the don‘t drink & drive and enjoy beer consciously campaigns. A responsible approach to alcohol is of particular importance to us. We adapt our extensive portfolio and our communication according to the lifestyle and the consumption habits of our consumers. In this way, we are continuously developing our wide range of varieties and our range of alcohol-reduced and alcohol-free products on an ongoing basis. Key Facts: 18% of the portfolio of the Krombacher brewery are alcohol-free More and more sugarreduced or sugar-free variants 22
Society Krombacher fundraising Our commitment to society Social commitment is as natural to us as a commitment to the environment. Our social lighthouse project: the Krombacher fundraising campaign. Under the motto „You suggest - we donate“, suggestions for donations can be submitted every year for charitable institutions, social institutions and associations throughout Germany. Key Facts: Around 1,600 projects supported since foundation in 2003 Almost 4.5 million Euros donated 23
