SOCIETY We are an active
SOCIETY We are an active part of society. As a company that acts sustainably, social commitment is a matter of course for us. IS THERE JUST AS MUCH LONG-TERM COMMITMENT IN THE SOCIAL SPHERE AS IN THE ENVIRONMENTAL SPHERE? The Krombacher Spendenaktion (Krombacher donation campaign) has been carried out consistently and continuously since 2003. Since the start, we have already been able to support more than 1,600 charitable institutions, social institutions and associations throughout Germany. So far, a total of over 4 million Euros has been donated to children‘s and youth work, aid for the disabled, animal welfare and many other important areas of social work. In 2021, the decision was made to continue the commitment in the long term and to fix it for at least the next 10 years. HOW DID YOU HELP AT THE GERMAN FLOOD DISASTER IN JULY 2021? The severe weather catastrophe in July 2021 in Germany was a shocking event. The heavy rain and the flood waves caused great suffering among the people in the respective regions. In order to help quickly and pragmatically, we have donated 100,000 Euros to „Aktion Deutschland Hilft“, an alliance of German relief aid organisations, which was active in the areas and provided help. 24 24
DOES YOUR SOCIAL COMMITMENT ALSO GO BEYOND GERMAN BORDERS? Together with Welthungerhilfe, we have launched an initiative that focuses on a key issue: clean drinking water. The Krombacher Trinkwasser-Projekt (Krombacher Drinking Water Project) has already started in 2019 and aims to sustainably improve the individual living conditions of people in Kenya and Malawi through the supply of clean water in combination with the improvement of hygiene and sanitation conditions (WASH approach) and that guaranteed for many years. Over 53 wells have been drilled, constructed and repaired in rural communities and at schools. New water tanks, water stations and pipeline systems have been constructed and solar-powered wells developed. As part of our activities, WASH measures have been implemented, sanitation facilities have been built at 13 schools and a special training system for sanitation and hygiene measures has been successfully launched. Through a sustainably improved infrastructure, at least 260 million litres of clean drinking water are to be obtained annually in these regions of Africa. WHAT IS THE KROMBACHER ZIPFELMÜTZEN CAMPAIGN? „Together for a good cause“ – that is the motto of our Krombacher Zipfelmützen campaign, which has taken place annually in the run-up to Christmas since 2016. By buying a limited edition“Zipfelmütze” (a pointed hat) in the club house of our sports partners, fans get directly involved with charitable institutions in the home region of their favourite club. In recent years, our Zipfelmützen campaigns have raised a total of more than 280,000 Euros, which have been used to do a lot of good in the home regions of the clubs. In 2021, 21 institutions benefited with a total of 53,000 Euros. 25 25
